Archives:

The Rocky Horror Show

Written by ACMN on November 4, 2011 — Leave a Comment

THINKING (RIGHT) OUTSIDE THE BOX – THE ROCKY HORROR SHOW ENVIRONMENTAL MARKETING   The Challenge To promote the new-look production in an innovative way.   The Aim To shake Melburnians out of their wintry torpor (and living rooms!) and into the Comedy Theatre.   The Creative After a successful sydney season, it was decided that [...]

Posted in

Wicked Outdoor

Written by ACMN on November 4, 2011 — Leave a Comment

TAKING IT TO THE STREETS – WICKED OUTDOOR MARKETING The Challenge To create eye-catching and fun outdoor media.   The Aim To maximise exposure and generate positive word-of-mouth in the market place.   The Creative Following its launch in early 2008, the WICKED word spread across Melbourne with a massive outdoor presence, to run in [...]

Posted in

Jersey Boys Outdoor

Written by ACMN on November 4, 2011 — Leave a Comment

“JUST TOO GOOD TO BE TRUE” – JERSEY BOYS OUTDOOR MARKETING The Challenge To raise awareness of the new hit Broadway musical coming to Melbourne. To generate product recognition and expectation. The Creative From the moment of arrival, from Tullamarine Airport and freeway to the city centre and federation square, you know Melbourne has JERSEY [...]

Posted in