Events & Functions
A Launch Pad to Success - Events & Functions
The Aim
To generate a “buzz” around a show and secure advance ticket sales.
The Challenge
To design and produce unique events to launch a production into the market place.
The Creative
The launch of a new entertainment product is an exciting opportunity to capture the public’s imagination and create expectation, and is a vital first step towards ensuring 20-30% of ticket sales.
Launch events are ACMN’s specialty and they regularly break records for advance sales. There is only one rule – a launch doesn’t deliver the show: it delivers the promise of what’s to come!
Some of ACMN’s recent events have included WICKED, JERSEY BOYS, and the Melbourne launch for CHICAGO, held in the Old Melbourne Gaol.