Jersey Boys Groups
A Successful Strategy “Unfolds” - Jersey Boys Groups Mailer
The Aim
Generate renewed awareness of JERSEY BOYS and boost sales post-opening.
The Challenge
To create a new, cost-effective mail device specifically for the all-important groups market.
The Creative
The creative designed with readily-available envelopes in mind (for added cost efficiency), the accordion-fold, double-sided mailer takes the familiar JERSEY BOYS identity and reconstructs it in a new, unexpected way. When unfolded the reviews are displayed in a fresh, bold and eye-catching format while still maintaining the essential JERSEY BOYS look and feel.
Premium printing and finishing gives the piece a feeling of prestige, and elevates it to keepsake status for the fans.