ACMN Marketing and Advertising

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About ACMN

ACMN is the largest entertainment marketing and advertising agency in Australia and New Zealand. With a catalogue of work spanning the last thirty years, we are a team of experienced and talented individuals with a genuine passion for the arts, entertainment and events industries. We deliver strategic, integrated campaigns, providing creative solutions to marketing challenges. Driven by research and campaign analytics, we are continually developing new ways to work with clients to generate awareness of their brands, shows, events and products. We target core audiences and seek new audiences through data led marketing and our trusted, reliable approach.




Here is a small taste of what we do and how we do it. Ultimately, we connect with your audience in a way that ensures they convert. Our marketing sells tickets, products and services.



About our Services

From effective media buying to innovative digital solutions, clever creative to unique promotions, we are experienced in all areas of marketing, in the arts and entertainment industry.



Behind The Scenes

Opening Nights

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Available Services


Understanding a product and its audience and developing an integrated strategy is central to our campaign development.

Media Buying

We have long-standing, direct relationships with all media outlets and deliver exceptional buying power. We consistently achieve over and above the deal-on-paper.

Ideas + Creative

Be it creating brands and assets locally or giving an international brand a life in Australia and New Zealand, we have a team of creative specialists in house for design, digital and broadcast creative executions.


We design and build websites using the latest techniques, innovative design and with ongoing content updates planned to keep the sites fresh. Built to achieve the highest standards of search optimisation, analytics and results.

eDM Marketing

Direct Marketing is one of the most powerful tools available to events and we have great expertise in list management and the ability to deliver the right content through bespoke eDM creative.

Social Media

Our management of social communities is extensive, our ability to develop a brand voice and clever, fun, creative content is second to none. We actively engage with the influencer community appropriate for each event and have industry-first social activations for major events.

Digital Advertising

Targeted and cost effective solutions all contribute to digital campaigns that deliver exceptional return on investment. Our market leading tracking techniques ensure campaigns are fully optimised.


We have the newest, in house research techniques and work closely with our client to understand how a brand can resonate, who the audience and demographic are, and how to reach them – this research is integral to all our campaign strategy development.


Our in house production team write and produce award-winning television commercials, documentaries and online content that emphasises each event’s unique selling points to maximise awareness, recall and response.


Our campaigns are brought to life through bespoke promotions. We have existing relationships with large brand and retail partners, as well as the ability to source new partners that have a demographic or brand fit for our clients. We leverage relationships to deliver large-scale promotions, activation ideas and fully integrate the event into the fabric of each city.


From marketing partnerships with hotels or travel distribution channels, through to integration with tourism organisations and co-operative campaigns with government departments, we have the strongest and most experienced team of tourism specialists in house in Australia.


An in house offering, our ticketing strategies integrate into the wider marketing campaigns, a key component to successful ticket sales for our clients.

Our People

ACMN has a team of highly experienced arts and entertainment marketing specialists!

From digital expertise, to the most qualified tourism and promotions personnel in Australia, as well as award-winning in house creative, our full service experience is delivered by a team of passionate experts. We love entertainment and events just as much as you do!

ACMN operates as an extension to our clients’ marketing departments and is led by two of Australia’s arts and entertainment industry’s most experienced marketers.

Managing Director

With over 30 year’s industry experience and a double major degree in Business Communications, from the Queensland University of Technology, Caryn has an exceptional understanding of the market. Having worked with some of the world’s leading producers, she has gained unparalleled entertainment knowledge and experience as well as an eye for detail and creativity.
As Managing Director, Caryn personally oversees all work to ensure effective and unique marketing and advertising campaigns are produced for her clients. Caryn’s distinctive approach is felt throughout the entire agency and its catalogue of work.
Prior to joining ACMN Caryn worked in broadcast at Channel Ten and the Queensland Performing Arts Centre.
Her career highlights include leading the national marketing campaigns of the Australian seasons of WICKED, Jersey Boys, The Tutankhamen Exhibition and The Book of Mormon.

Director of Account Services

Lyndell has over 20 years of international experience in media, advertising and marketing, with a focus on entertainment, arts and major events. Lyndell’s career has seen her marketing major events and musicals for world-renowned producers and promoters, major cultural institutions and festivals. As Marketing Manager for Cameron Mackintosh in London, she worked on long running West End productions as well as national tours, most notably the 'new' productions of Miss Saigon and My Fair Lady.
Returning to Australia, Lyndell has worked with many of the major local producers and on several of the biggest shows to come to Australia including Billy Elliot and Mary Poppins. Lyndell ran her own marketing agency for five years. Joining forces with ACMN, Lyndell now has an overview of client accounts, with a particular emphasis on the in house digital marketing services.